This section of our website is dedicated to THE BUSINESS OF PHOTOGRAPHY.
A classic mistake made by many small business owners is to focus on their area of technical expertise rather than the business as a whole.
Photographers are especially bad at this, which may explain why we meet so many cash-strapped photographers.
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We all know that “word of mouth” is the best source of business… So let me ask you what percentage of your advertising budget is spent on “word of mouth” business?
Its not difficult: for example, reward your old clients with freebies if they tell their friends. Or take a big box of chocolates down to the local bridal shop with a pack of your business cards… there are many possibilities.
If word of mouth is such a good source of business, it should be your first priority in promotions